Automation Core Inc.

Hi, I'm Damini. I run a founder led automation studio that builds simple, trustworthy AI systems for real businesses.

Automation Core is the holding company where I park every automation asset I build. I hunt for tiny niches that can be shipped by a single founder, then take them from zero to one, moving from raw idea to an end to end product while keeping the IP in house.

Primary build

Financial Parsley

Engagements

2 to 6 week sprints

Model

Founder led holding company

Active builds

What I'm shipping right now

Financial systems · Healthcare

In development

MedSpa Intelligence Platform

Healthcare software still feels stuck in 2010. We’re fixing that with an AI first operating system for med spas and cash pay practices.

Automated intake, SOAP notes, executive insights, and workflow routing live in the same collaborative workspace. Design partners build new modules directly with our team.

Migration & scale up

Financial Parsley

Financial Parsley turns messy bank statements into clean, structured data for lenders, fintechs, and accounting teams.

Full stack SaaS with a secure web app, API layer, and worker tier that runs our custom ML parsers on managed compute. Everything sits on hardened cloud infrastructure with relational storage, caching, billing, and auth. We’re moving the entire deployment into the Automation Core cloud org for tighter IAM, budgets, and scaling guardrails.

Automation Studio

Products first, services second.

Each engagement feeds the holding company. We prototype automations, keep the IP, and turn the best ones into standalone products.

Applied AI

AI tooling that survives reality.

Healthcare, operations, finance, and media teams get copilots and automations tuned to their messy data, tested with humans in the loop.

Startup Energy

One builder, zero layers.

Damini partners directly with founders and operators, so every iteration ships fast and actually reflects the workflow.

Services

Where Automation Core ships value

High speed builds · Honest scopes · Systems that last

⚡️

Workflow & Ops Automation

Route inbound requests, sync CRMs + billing, and automate approvals so teams focus on high leverage work.

🧠

Custom AI Copilots & Agents

Purpose built copilots trained on your knowledge base, with human in the loop guardrails baked in.

🏥

Healthcare & MedSpa Systems

EMR extensions, documentation tools, and AI intake layers that finally feel modern for cash pay practices.

🎬

Content & Video Automation

Generate enablement assets, video scripts, and clips at scale while staying on brand.

🧱

Full Stack AI Products

Design, front end, back end, infrastructure, and deployment handled end to end so prototypes become durable assets.

🔌

API & Integration Layer

Connect SaaS, data lakes, and proprietary systems with clean, documented APIs and telemetry.

Tooling & foundations

Our default stack

Modern front end, dependable infrastructure, and AI/ML building blocks that are production ready from day one.

Python
TypeScript
Next.js
Node.js
LangChain
OpenAI / Anthropic
Postgres
Prisma
Temporal
AWS
GCP
Docker

Working model

How engagements run

Transparent milestones · Humans in the loop · Weekly demos

1

Frame the workflow

Rapid interviews, call transcripts, or loom walkthroughs inform a simple diagram of the workflow and success metrics.

2

Prototype the brain

We wire the data sources, prompts, and automations inside a secure sandbox, validating with real operators every few days.

3

Harden + deploy

Logging, alerting, and access controls get layered in before packaging the system with documentation and training content.

Founder & CEO

Damini Rijhwani

Building AI systems that actually ship

🎓 Research & Technical Background

Over the past decade, I've developed expertise across computer engineering, AI research, and product development. During my undergraduate years, I focused on machine learning research, publishing papers on active learning, developing experimental models, and implementing production-grade prototypes. This work led to an internship at Philips through CVPR, which subsequently converted to a full-time AI Research Scientist position, a role typically reserved for PhD candidates. This experience in diagnostic workflows and healthcare technology, combined with my background growing up around medical professionals, continues to inform my approach to building automation solutions for healthcare teams.

🚀 Automation Core Vision

Automation Core serves as a holding company for proprietary automation technologies and products. The strategy focuses on identifying underserved market niches with defensible competitive advantages, specifically opportunities that can be executed by a solo founder from concept through deployment. Each venture progresses from initial ideation to fully realized product while maintaining complete intellectual property ownership. The approach emphasizes deep technical expertise in machine learning infrastructure, rigorous iteration cycles, and a commitment to delivering seamless operational workflows that meet the practical needs of end users.

Today that means MedSpa Intelligence, a platform I wanted as a med spa user myself, and Financial Parsley, a lightweight way to transform messy financial files into editable data. Everything stays fast, deeply technical, and relentlessly iterative until the workflow feels smooth.

For Specific Inquiries

MedSpa teams: [email protected]
FinTech/Financial Parsley: [email protected]